MORE: Check Out The #1 Xiaomi Phones Right Now Vivo was the biggest growth brand year-on-year, however, boosting its phone sales by 24% – a bump that helped it displace the more established OPPO brand. Picking up fourth is Xiaomi it sold 25 million handsets inside Q1 2019, earning itself an 8% piece of the market, down from 8.4% in 2018. Samsung lost 8.1% of its market share, while Huawei grew its piece of the pie, thanks to increases in handset sales of over 50%, to 19% of the total, the global market in Q1 2019. Moving forward, Huawei has big plans for its own operating system too – it’s called HarmonyOS.īBK – the parent company of OnePlus – is also doing very well its VIVO and OPPO brands are now growing rapidly, closing the gap between itself and Apple.Īpple, meanwhile, has lost positioning it owns around 11.7% of the global market, according to IDC – that’s down 30% year-on-year. However, things started to change in 2018 with the rise of Huawei – the company’s market share has risen massively in the past few years and it is now second only to Samsung. Not so long ago, the phone market was a two-horse race: Apple and Samsung.
It has done this so well that, in the space of a few short years, it now dominates huge, growth markets like China, India, Africa, and the Middle East.
Xiaomi has systematically filled in the gaps, the markets where Huawei was previously dominant.
Nowadays, it is nowhere to be seen, thanks to the US government blocking it from using Google’s Android services. Back in 2019, Huawei was nipping at Samsung’s heels. More specifically, Huawei’s spectacular fall from grace. Xiaomi was also the number two brand globally for Q2 2021 in terms of sales, and cumulatively, has sold close to 800 million smartphones since its inception in 2011. Xiaomi’s sales grew 26% MoM in June 2021, making it the fastest-growing brand for the month. Now both Apple and Samsung are playing second-fiddle to the Chinese phone company. But neither did enough to keep Xiaomi at bay. All the analysts were predicting it, so it should come as no surprise to anyone that Xiaomi is now the biggest phone company in the world, surpassing both Samsung and Apple.Ĭounterpoint confirmed the news today, confirming massive growth for Xiaomi during the second half of 2021. But which brand shipped the most phones in 2021? Apple, Samsung, and Xiaomi are the three biggest phone brands on the planet right now.